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June 24, 2009 11:55 AM PDT

Buffett: Apple should have disclosed Jobs' surgery

by Erica Ogg
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Though Apple has chosen to remain quiet about the health of CEO Steve Jobs, a prominent investor criticized the handling of the situation.

In an interview on CNBC Wednesday morning, Berkshire Hathaway CEO and iconic investor Warren Buffett said Apple should have disclosed the seriousness of Jobs' illness, describing it as a "material fact" for shareholders of the company.

"If I have any serious illness, or something coming up of an important nature, an operation or anything like that, I think the thing to do is just tell the American, the Berkshire shareholders about it. I work for 'em. Some people might think I'm important to the company. Certainly Steve Jobs is important to Apple. So it's a material fact. Whether he is facing serious surgery or not is a material fact. Whether I'm facing serious surgery is a material fact. Whether (General Electric CEO) Jeff Immelt is, I mean, so I think that's important."

Buffett's criticism--which joins a growing chorus--resonates more than others perhaps since he has dual roles as the face of his company as well as an investor in others. In this case, he's clearly taking the side of the investors. A material fact, as he references, is information necessary to make an informed decision. For Apple investors, knowing how sick Jobs actually was--forcing him to take a six-month leave of absence and receive a liver transplant two months ago--could arguably help them decide whether to put their money in Apple stock.

However, Apple has wiggle room since there aren't strict legal guidelines for companies to follow in making decisions about how and what to disclose involving the health matters of their executives.

This is also not the first time Apple has kept quiet about the status of Jobs' health. In 2004, he hid a diagnosis of pancreatic cancer for nine months, secretly undergoing surgery, and not revealing it to employees and shareholders until after the fact.

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur. E-mail Erica.
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by ellebhr June 24, 2009 12:10 PM PDT
Personal, this is the key word, especially when it comes to health problems. It is none of anyone's business.
Reply to this comment
by darkxeno June 24, 2009 12:14 PM PDT
I agree, its all personal one person does not make the company the board does. Jobs is just one seat on the board.
I do own stock in Apple and I have to say with or without him the company will go on.
by monkeyfun14 June 24, 2009 12:14 PM PDT
When the success of your company depends on the life of one person I believe a simple thing such as a saying he was having a transplant is not to much to ask.

They are not asking if he has erectile dysfunction they are asking for very basic information.

Imagine if you have 100 shares in Apple stock at over $130 each and this man dies from a procedure you didn't know about and all of a sudden Apple stock goes from $132 to $87. You just lost a huge amount of money which means less money to provide to your family all because the company wanted to be greedy and keep their stock high by failing to disclose a simple piece of information.
by monkeyfun14 June 24, 2009 12:21 PM PDT
@darkxeno

Apple has already proven that they need Jobs more then he needs them.
by cvaldes1831 June 24, 2009 12:32 PM PDT
It is the shareholders' business when the company's success depends on having him around.

"The Company?s success depends largely on the continued service and availability of key personnel." (Source: SEC 10-Q, Item IA, "Risk Factors", filed 4/23/09).

It's about the seriousness of the illness in question and the subsequent surgical procedure, the risks involved, the chance that he might not return (e.g., dying on the operation table, suffering from a massive post-op infection). We're not talking about Steve going to the podiatrist to get some corns removed. We're talking about a liver transplant.
by esteven4 June 24, 2009 1:18 PM PDT
The stock market isn't a guaranteed income. It's a risk, and the only people who deny that it's a risk are those who are trying to sell you their stock tips.
by The_happy_switcher June 24, 2009 1:45 PM PDT
@Monkey:"When the success of your company depends on the life of one person" Horse manure. The company depends on it's great employees. Apple has been just fine without Jobs now for 6 months. Tim Cook is outstanding.
by aka_tripleB June 24, 2009 2:30 PM PDT
If you keep health issues private, it's personal. But if you feel that noting someone's health in your keynotes, it's a key business factor. When Apple put Jobs' blood pressure in the presentation a year ago, he lost a lot of rights to keeping his health private. When the health of one person is so important to the life of the company, you cannot withhold a lot, especially major surgery.
by hockeymass June 24, 2009 2:31 PM PDT
@ The_happy_switcher

Of course they've been fine for 6 months...it's only 6 months. If all of a sudden news came out that Jobs died during the operation, AAPL would tank so fast your head would spin. If you deny that, you're entirely ignorant of the actual workings of finance.
by Renegade Knight June 25, 2009 7:42 AM PDT
Yes and no. Apple lives and dies on Jobs. While the gory details may not be any body's business, the impact to the busienss very much is everybody's business. He wasn't out with a cold. He was out and may not have come back. A very material fact.
by Seaspray0 June 25, 2009 9:45 AM PDT
I don't understand why they kept it secret. Can anyone give reason for that? You know that sooner or later, the truth would come out. Wny didn't they just say so from the beginning?
by Groucho6 June 24, 2009 12:22 PM PDT
Buffett is entitled to his opinion, however wrong it may be LOL. A company is a company, it is not one man. Jobs stepped away from his corporate duties when he took ill, and therefore it is no one's business what he does in his private time. He left behind more than capable executives to run Apple, and they've been doing a fabulous job running the company in his absence. Sooner or later Jobs will retire, and someone else will take over. The relevant details for investors are what products the company is making, how they are selling them, and what they plan to do with their revenues. That is all the public is entitled to know.
Reply to this comment
by monkeyfun14 June 24, 2009 12:31 PM PDT
Most of Apples success has depended on Jobs not Apple it's self.

Jobs was the one that pulled them out of the rut.

Without Jobs they would of never been able to compete with Microsoft and probably would have already filed for bankruptcy.
by darkxeno June 24, 2009 12:41 PM PDT
Yes It is true the Jobs pulled them out of a rut but that's what a good CEO does when they take over.
As for competing with Microsoft if Apple where to fail another company would step up and try that's the world of business when one falls another arises.
Jobs is not Apple, Jobs is a CEO which means he has some type of vision for where to take the company and what people to put in place to get there even if he is not there.
That is business.
by ewsmith June 24, 2009 12:26 PM PDT
Steve Jobs was not working at the time of his surgery and had a competent replacement so as far as I'm concerned, the company had no legal or moral obligation to report on his health issues. Too much of a slippery slope to decide what kind of health issues should or should not be reported. Should only traditional surgery be reported and not experimental treatment or elective surgery?
Reply to this comment
by monkeyfun14 June 24, 2009 12:33 PM PDT
"Steve Jobs was not working at the time of his surgery and had a competent replacement so as far as I'm concerned, the company had no legal or moral obligation to report on his health issues."

What did his replacement provide while he was away? Absolutely nothing.

Shareholders are entitled to know if the guy running the show and the one who has saved the companies ass is at risk of dying.
by jusben1369 June 24, 2009 12:47 PM PDT
You're right. It is too much of a slippery slope. More is better vs hiding data. I find it disingenuous at best that people would argue that Steve Job's health is not directly related to the well being of AAPL. If you have any doubt take a look at the history of the stock and his Apple employment.

Apple knew if it disclosed the seriousness of Steve's health there would be a run on the stock. The people making these "judgement calls" ("We really care about Steve's privacy!") at Apple stand to gain or loose millions of dollars based on the valuation of their stock. Hmmm, that seems like a good decision making tree. Luckily for them (so far) there weren't additional complications or they would have been tied up in courts for years. Imagine if the headlines started with "Steve Jobs has slipped into a coma and doctors fear....." in June.

If you want to go public and make a huge fortune by people buying part of your company you can't pick the good pieces (We sold 1 million new units of 3GS woooo peee!) and ignore the bad ("Oh our CEO has a couple of personal issues - mind your own business")
by rteichman June 24, 2009 2:03 PM PDT
Competent replacement? Hmmm did you see the iPhone 3.0 release at WWDC?? When Jobs was around did you EVER see a demo that was anything less than flawless??? This one had not one but two demos that did not work. Apple's main marketing focus is "it just works". That was blown out the window this year. Who knows how much damage was done. Jobs would never have let that happen.

Without Jobs' manic attention to detail, Apple and Apple products will not be what we have come to admire.
by puterhead June 24, 2009 2:43 PM PDT
Is a publically traded company required to disclose anything more than the finacial statements at their earning calls as far as investors are concerned? I've never been a CEO or legal council for a corperation so I really do not know the answer to this.
by Demolition June 24, 2009 3:11 PM PDT
rteichman,

Actually, yes, I have seen many demos given by Steve Jobs that went wrong. I was present for these ones:

1) at Macworld SF in 2000, Jobs couldn't get iTools to work. Server issues, apparently.

2) at MW SF 2001, Jobs had issues with the flat-panel iMac. This was also the scene of the infamous camera-throwing incident. It wouldn't turn on, so he tossed it off the stage. It hit the floor and the batteries spilled out.

3) at MW SF 2007, Jobs had problems with his clicker (AKA presentation remote). He was clicking furiously, but the slides wouldn't advance. Luckily, someone handed him a backup clicker. Otherwise, I think he was about to blow his top.

4) at MW SF 2008. Jobs couldn't get the AppleTV to show Flickr photos. Hard to say whether it was an issue with the AppleTV or with Flickr. However, the AppleTV was able to show photos from .Mac and videos from YouTube, so it's likely that Flickr was the guilty party here. Jobs also had several mental glitches, notably when he kept saying "Tiger" when he meant to say "Leopard".

I have probably witnessed more, but these are the ones that come to mind. Looking back, none of these were catastrophic. Not like some of the train-wreck demos that Bill Gates has suffered through. Jobs dealt with most of these incidents in good humour before falling back to backups systems (which _did_ work properly). The only time that he looked noticeably upset was with the wonky digital camera because it was nearly a showstopper.

Hey!... I just found a compilation of MW bloopers. You can see some of the ones that I've described at:

http://www.youtube.com/watch?v=_QwKmFGIb-M
by Perry_Clease June 24, 2009 3:54 PM PDT
"@ puterhead June 24, 2009 2:43 PM PDT
Is a publically traded company required to disclose anything more than the finacial statements at their earning calls as far as investors are concerned? I've never been a CEO or legal council for a corperation so I really do not know the answer to this."

I have asked that question several times over the last few months, I asked it earlier today, someone else asked a similar question today. However, I have have not yet seen an answer to that question. Maybe this time we will get something other than the opinion of a barracks room lawyer.
by viper396 June 24, 2009 4:57 PM PDT
@Demolition. Anyone who's ever done a presentation involving demo's know that things often don't go as expected. For you to claim that Bill Gates demo problems were any more catastrophic then Steve Job's only shows complete bias and hypocrisy on your part. The catastrophy is only in your head.
by Renegade Knight June 25, 2009 7:44 AM PDT
He wasn't working because of the health issue. As for your slippery slope. Heck I have to give a Dr's slip for any medical leave upon request and I'm a peon.
by Renegade Knight June 25, 2009 7:49 AM PDT
@Perry_Clease

You would get a fuzzy answer because it's all doing to come down to companies have to disclose material facts. What a material fact is depends. Enron clearly didn't disclose a lot of material facts. It kep their stock artificially high.

Like it or not, Jobs is Apple and the market would punish Apple stock if he left. Never mind all the internal talent Apple has. That makes it a material fact when he has a life threatening illness that requires a transplant. If the interns all came down with swine flue. It's not material. Some random VP? Maybe material, maybe not.

20/20 hindsight when you get it wrong is about the only sure wasy to determin what's mateiral.
by biffhenerson June 24, 2009 12:36 PM PDT
If the perception of the stockholders is that Steve Jobs is very critical to Apple's sucess, then it is okay for the stockholders to be very concerned if Steve Jobs goes away. Keeping his illness secret or any major product defect secret would certainly upset the stockholders. I can see how the stockholders think that it should have been disclosed. Life/Death = lots of $$$$ to the stockholders.
Reply to this comment
by myles taylor June 24, 2009 12:39 PM PDT
He was on a leave of absence for health issues! As far as everyone is concerned, he was having health issues and why should it matter the details? I don't get why it makes any difference since he wasn't taking part in the day-to-day operations of the company. If they thought he wasn't going to be coming back on time, then they should have disclosed it.
Reply to this comment
by monkeyfun14 June 24, 2009 12:42 PM PDT
Because when the success of a company depends on this man then the least they can do is tell the shareholders whether or not he could possibly die.

Its not like the shareholders are asking if he has hemoroids.
by TheDruce June 24, 2009 1:56 PM PDT
@monkeyfun14

Here's full disclosure: He could die. So could you. So could I. So could anyone. If you think that the company is so weak that one man could bring you to financial ruin, I'd suggest you don't invest in that company. Whining seems to be a much more common pastime in this country than prudent action. It's the stock market, not government insured bonds. If you're looking for certainty in your investments, might I suggest funeral homes and tax preparation businesses?
by Mr. Dee June 24, 2009 12:48 PM PDT
Question, is Buffet an investor in Apple? Because it sure sounds like it based on how it is written Erica.
Reply to this comment
by joesal9 June 24, 2009 12:58 PM PDT
why can't people, celebrities or otherwise, have a private life or keep illnesses private? Can't we just let Jobs recover? Where is your humanity?
Reply to this comment
by dcase99 June 24, 2009 12:59 PM PDT
Has nothing to do with humanity. This is business and shareholder business nonetheless.
by dcase99 June 24, 2009 12:58 PM PDT
by ellebhr June 24, 2009 12:10 PM PDT
Personal, this is the key word, especially when it comes to health problems. It is none of anyone's business.
===========================
Wrong answer. When you are a leader of a public company it is the shareholders business. Simply put the board was wrong in not communicating what was happening...... again.
Reply to this comment
by protagonistic June 24, 2009 3:48 PM PDT
It is none of your business and it is none of anybody else's business. If you don't like the way a company operates don't buy the stock. If you want a sure thing stick with death and taxes.
by Renegade Knight June 25, 2009 7:52 AM PDT
@protagonistic

It's the business of every shareholder Apple has. They need information to make decisions. A key decision could very well be if Job's can't run the comapny to sell the stock.

You don't have to like it but it's reality. If your business partner gets terminal cancer and can't help you run your business. You have to adapt. If your partner gives you a buch of excuses while your partnership goes bankrupt from the lack of help, he's not held up his in of the partnership.

It's not the illness. It's the obligation to the shareholdersand public (and it's a public corporation, not a private one) to dislose that needs to be met.
by mediocrates--2008 June 24, 2009 1:01 PM PDT
Once you have accepted billions of investment dollars from the public, based on your vision and leadership, your health is NO LONGER just a personal concern!
Reply to this comment
by Perry_Clease June 24, 2009 1:04 PM PDT
Once again I ask; What are the legal requirements for a business organized in the manner of Apple's to disclose such issues? I am not asking for someone's personal opinion on the matter, unless you are a lawyer citing the pertinent law/regulation. What does the law say about it?
Reply to this comment
by Renegade Knight June 25, 2009 7:54 AM PDT
Corporations are required to disclose material factst that impact operations. Enron didn't. Investors got bilked.

You dont need to be a layer to undersand the principal, or to look it up on the net.
by pentest June 25, 2009 12:36 PM PDT
Yeah, because Enron is exactly the same situation as Apple.
by donsms June 24, 2009 1:22 PM PDT
Relax Appleites!,Relax!
Reply to this comment
by bestb3284 June 24, 2009 1:43 PM PDT
There is risk in every company. This is why you should minimize your risk by investing in other companies. A good portfolio can take a hit from one company's stock tanking and still be worth something. Anyone who invests in a company should do extensive research on the company and realize if the company is upfront in reporting news to the shareholders or likes to play it safe like in Apple's case.
Reply to this comment
by puterhead June 24, 2009 2:07 PM PDT
I'm not an Apple fan or investor and do not even own a single Apple product other than having QuickTime installed my computer. What I am though is an avid reader of computer/technical sites and I have come to realize over the last couple of years that Steve Jobs/ Apple can do nothing right in the eyes of the majority of the commenter's opinions. There are thousands of publically traded companies around the world and yet I have never seen a single article about any subject concerning any other company that gets even a fraction of the mob mentality raising pitchforks and torches. The CEO's of companies that rob people blind like Enron don't get the bad press for their crimes that Steve Jobs does for having the audacity to become ill while they have money invested in Apple. Its become obvious to me from the majority of replies to this story and the thousands of others printed over the last couple of years that Steve Jobs/Apple should be held accountable to the public for not putting it to a shareholder vote before contracting cancer in the first place. If they would have done that, naturally the shareholders would have voted against the whole thing from the start and this could have been avoided entirely.

But, seriously if I could just ask a simple question here. Is Steve Jobs required by any law or regulation of the FTC to even report his health to Apple and/or it's board. Is any employee required to go into detail about medical problems to their employer? Because no matter what you feel personally this applies equally to all employees of publically traded companies not just Steve Jobs. Unless of coarse California or the Federal Government granted Mr. Jobs his very own law. I've read comments in threads on various sites where people are saying that shareholders should have complete access to all of his records, medical, financial, legal etc.. and that is should be made available to the public to view at all times because he is an employee of a publically traded company. Fine make it a law or FTC regulation that employees of publically traded companies have to do so.........for every last employee, right down to the night janitor. There should not be any discrimination between positions in the company.

People say that Apple is different because Steve Jobs is Apple, but I say that same thing was said about Microsoft and Gates or about many many other companies over the years.
Reply to this comment
by Renegade Knight June 25, 2009 7:55 AM PDT
Yes. If it's a material fact. Which in this case it is. It does not apply equilly to all employees of various companies because not all employees have a material impact on a companies operations.
by Renegade Knight June 25, 2009 7:56 AM PDT
Yes. If it's a material fact. Which in this case it is. It does not apply equilly to all employees of various companies because not all employees have a material impact on a companies operations. Or maybe you are right because any employee who does become material would need to have their health impact to the company disclosed.
by Vegaman_Dan June 24, 2009 2:51 PM PDT
It seems to me that if Apple covered up Steve Jobs' health conditions in the past, and have just been caught doing so again, it makes me wonder just what else they may be hiding. That would make any investor very nervous indeed when the company feels the need to take such steps to avoid the truth about the single most important key individual in Apple's entire company.

Does it matter if it's public or private? Yes- when the company has made such an icon of Jobs as the representative of all things Apple, then it's an important thing to consider.

Apple has handled this whole thing poorly.
Reply to this comment
by The_happy_switcher June 24, 2009 3:06 PM PDT
"makes me wonder just what else they may be hiding." oooooohhhhhh, what ARE they hiding?? Yeah now, you are hands down the king of FUD on these boards. "Apple has handled this whole thing poorly." --Yeah, maybe they should have hired you instead to handle PR. I'm sure they don't know what they're doing and they will solicit the advice of a fudmaster on CNET boards.
by protagonistic June 24, 2009 3:51 PM PDT
Since you publicly post in these forums so often we expect you to post if you are having any health issues so the forums won't collapse when it is discovered you are ill and can no longer post.
by Vegaman_Dan June 24, 2009 8:34 PM PDT
@The_happy_switcher:

In case you hadn't noticed the title of the article or hadn't bothered to read it, the entire point was that Apple had been handling this poorly and full disclosure is warranted. You don't have to agree with me, but at least acknowledge that the media is the one bringing up the point. I happen to agree with it.

"'I'm sure they don't know what they're doing"

Again, read the article. Read up on the background to the story. Even the SEC is inquiring why this information has been quietly kept hidden away. Do a Google or Bing or whatever search you want and you can be informed about a subject to make comments from an educated viewpoint.

I'm sorry if you feel threatened by the truth, but that's what it is. Sometimes the truth hurts.

I'm afraid I cannot claim the title of King of FUD on these boards. I will claim the title of "Exposer of Lies", and "BS Challenger" though.


@protagonistic:

As I do not have any relation to CNET, their financial situation, or speak for that company, then my medical condition does not relate in any way. But since you asked, I have a slight head cold currently. Got a tissue?
by anilsudh June 25, 2009 6:33 AM PDT
The last time I checked Apple stock price was up by about 75% in the last 6 months. I think they handled it very well.
by The_happy_switcher June 25, 2009 8:26 AM PDT
@Vega: The fact is the SEC disclosure rules are vague and the board statement with regard to the health of Jobs was in compliance. No amount of kvetching on this or any other board changes that fact. The media, eg. Cnet, just love to post anything Apple related to generate ad hits. If you are shareholder, which I doubt, then by all means start a class action lawsuit if you think your argument has any merit--which it doesn't.
by The_happy_switcher June 24, 2009 3:15 PM PDT
He sounds senile to me. He should mind his own stock performance, down 40 percent ytd and stay out of Apple's business.
Reply to this comment
by Vegaman_Dan June 24, 2009 8:36 PM PDT
The SEC, Wall Street Journal, CNET, Associate Press, and the owners/holders of Apple stock should also mind their own business. They have no business knowing what the health condition of the primary spokesman and leader of the company may be, nor if it will affect the bottom line of the company and their investments.

Are you ready to tell all those groups they are wrong as well? Looks like it's news and information that people want to know the answer to.

You don't have to like the situation, but you do have to acknowledge it.
by MarkyGoldstein June 24, 2009 3:38 PM PDT
There is no company out there in the top 500 that is based on one person. It's always a management team that is needed for success.
Reply to this comment
by protagonistic June 24, 2009 3:40 PM PDT
Buffet is full of it on this one. Even CEOs are entitled to some privacy.
Reply to this comment
by Vegaman_Dan June 24, 2009 8:38 PM PDT
Apple is one of those rare companies where it is built around the public persona and image of a single person. When that person's health becomes a matter important enough to the company and public image that they even have to mention it in their keynote addresses, then it becomes rather important to know for investors.
by Davross June 24, 2009 5:34 PM PDT
Let's see, divulge the seriousness of Jobs health and watch stocks plunge before investors could sell off a thing. Yes that would've been a most brilliant piece of strategery, thanks but no thanks Mr. Buffett. In a down economy with a market as fickle as ever, issuing bad news of any kind about your company is a no-no.

Jobs is synonymous with Apple and more importantly with its success. During the Sculley years (sans the ousted Jobs) the company reached a point of profitability and then promptly faltered for a number of reasons. It was at that circling-the-drain moment that Steve Jobs came back to Apple and is credited with nothing short of being some messianic figure that delivered them from the brink. His arrogance, energy, enthusiasm and charisma instantly forge a love/hate response that has both invigorated and revitalized Apple to new heights. It's not that he alone is responsible for Apple's ascent but he's the galvanic force at its core. In Jobs, Apple has a tirelessly beguiling cheerleader that everyone looks to regale them with wonder about the newest Apple seeds. He is the heart and soul of that company.

Sorry Mr. Buffett, I know you've done great things but you'll never garner a following anywhere close to that.
Reply to this comment
by shellcodes_coder June 24, 2009 10:41 PM PDT
What else can you expect from CrApple?
Reply to this comment
by eswinson June 25, 2009 12:31 AM PDT
We have the right to privacy of our health and medical conditions. Even US presidents have had secret procedures and operations while in office without disclosing it to the public. If you choose to release that information or not is a personal choice that no company can decide for you. Regardless of what investors want.

Like it or not, Jobs and Apple will do what they want and the rest of the world can debate it ad nauseam. If we start letting investors decide that protecting their investment means violating a person's rights to privacy where will it end? Do we tell Steve he can't fly in a private plane, drive himself, eat fatty foods, consume too many carbs or has to work out 3 times a week because he may die and Apple will spin out of control and become "beleaguered" again?

Steve may have vision but he built a good team to execute it. Would it be 100% the same without him? probably not, but it would go on and still be successful and who knows, maybe even better.

Buffett should take his own advice to investing and look at the whole business before investing. If you think the business is all about 1 person you should feel uncomfortable with that regardless of their health. If not, roll the dice and and ride it as long as you can.
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